A smart way to advertise a light product in this ad, done in India for Rohan Mihira. The lamp shown in the ad is not really a lamp, it is just supposed to look as one. What is really shown here is a rounded window, letting the day light come into the bathroom. It is photographed positioned right under the shower, simply to look as if it is a lamp hanging from there! What a nice way to talk about "Homes with natural lighting" as the copy here claims.
Agency: Oglivy & Mather, Bangalore
Copywriter: Kunj Shah / Anil Thomas
Art Director: Ajesh N.
Photographer: Rocky Chandy
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