Little house on the seaside

An ad for Nivea sun lotion that tells you to "Let your kids play longer." That way your kid won't make a small sand castle, but a huge sand palace, (that takes a much longer time of course), without you worrying that he or she will get a sun-burn. Let them stay longer in the sun and let them build their future living place :-) Good illustration and art direction.

Client: Nivea Sun Lotion
Agency: TBWA\RAAD, Dubai
Creative Director: Nirmal Diwadkar
Copywriter: Sandeep Fernandes
Art Director: Daniel Djarmati
Illustrator: Platinum

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