Lost or Found?

Found magazine is about found notes and items. A very odd type of magazine I must say. If you don't know about it, then just have a look on their site www.foundmagazine.com with lots of interest things to see there, including the "find of the day"! This campaign is talking exactly about what the magazine does... three ads that show 3 different cases of notes that were written, but actually never found. As a result to that, the consequences look bad ;-) 

Client: Found Magazine
Agency: Young and Rubicam, Chicago
Creative Director: Ken Erke / Mark Figliulo / Sonya Grewal
Copywriter: Ken Erke
Art Director: Sonya Grewal

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