A Maze-ing Floss

The "maze" concept is again done plenty of times and in many ways, but not for a dental floss product. This ad coming from Serbia, shows Oral B Floss, going through the maze, meaning probably that it finds its way through the mouth. I am not sure how good it can work, cause after all floss is about removing and cleaning, but I guess you can easily get the meaning. Thanks George for sending it in.

Client: Oral B Dental Floss
Agency: Incognito, Belgrade
Art Director: Djordje Djukanovic

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