The place to be :-)

A well done campaign for the capital of Victoria state in Australia, Melbourne. A town I really loved also, since I was born and grew up there. The copy seems a bit long, but I believe is well written and worth reading. Although I feel as there could be other things also mentioned about Melbourne that could make someone want to be there (at least the way I remember them). I like the art direction also... it looks the way pure and straight advertising sometimes should look like (lately we seem to forget about that) :-)

Client: Tourism Victoria
Agency: Publicis Mojo, Melbourne
Creative Director: Darren Spiller
Copywriter: Jo Dabrowski
Art Director: Tim Forte

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