Sail away

A series of three outdoor print ads, released for the Greek "Mini" Ouzo drink made in the Island of "Mytilini" (actually I was there last summer). The isle of Mytilini is very famous for distributing Ouzo. The visuals look indeed very Greek, showing inside them (or through them) scenes from the sea life. The copy claims "Mini Mytilinis. The Beauty is inside it". Looks interesting, although the "inside the bottle themes" have been done before in different ways (with Smirnoff Vodka ones in my top list) :-)

Client: Ouzo Mini
Agency: Red Cell Advetising, Athens
Creative Director: K Niotis
Copywriter: A Papatsonis
Art Director: A Klironomou

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