Sun is shining...

A "global warming" warning campaign coming from Italy, that looks much different from the usual ones that show flooded landscapes. I think the three ads here are strong enough to move you and as weird as they should be to get your attention. The visuals show what the sun can do to the planet and the creatures living on it. Baked pork, fried eggs and ready made pop-corn, straight from the sprout, are some of the results that can probably happen if we don't act fast. Nice concept indeed.

Agency: Cayenne, Milan
Creative Director: Giandomenico Puglisi / Stefano Tumiatti
Copywriter: Caterina Calabro
Art Director: Livio Gerosa
Photographer: Daniele Poli

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