Tastes like rubber?

A Greek tricky ad that looks very ordinary, but after reading the copy, gives you a small surprise. The ad was made for La Pasteria Italian style restaurants and the copy translated to English goes like this: "93% of the people who saw this image, didn't notice that these are not pasta. Because they were looking at the sauce. La Pasteria. We are good, very good in sauces." Now if you look closer you will easily notice that these yellow things shown, that are supposed to be pasta, are nothing more than yellow rubber wrist-bands. Well I think they made their point here :-)

Client: La Pasteria
Agency: Upset S.A., Athens
Creative Director: Olga Bellou
Copywriter: Eva Kakoulidi
Art Director: Olga Bellou
Photographer: Kitao

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