Cook (the) Book

A beautiful creative direction made in Croatia, for Podravka annual report with the title "Well done". This publication looks rather exclusive, expensive and time consuming to get in all this trouble to make it, but I'm sure it pays off well :-) The trick is to bake the small book hidden inside in the oven for 25 minutes at 100 degrees, so the text recipes and pictures show up!.. It's made from some sort of invisible ink that only appears in heat. Directions are given so you won't overcook it ;-). If you really want to know Podravka's secret recipes you have to become a cook yourself for a start... Now if that isn't interesting I don't know what is! Really cool.

Client: Podravka Annual Report
Agency: Bruketa & Zinic Om, Zagreb
Creative Director: Davor Bruketa / Nikola Zinic
Copywriter: Davor Bruketa / Nikola Zinic / Teo Tarabaric / Lana Cavar
Art Director: Davor Bruketa / Nikola Zinic / Imelda Ramovic / Mirel Hadzijusufovic
Photographer: Nikola Wolf
Illustrator: Tomislav Tomic

Rate this ad