At first I thought this was the same idea as many others going around lately... trying to show how a perfect world should be... a sort of a "what if" style, but it's not exactly that. This is just somebody's dreams and they all are totally different between them. I sort of like them. The first one (and best in my opinion) is trying to win the reaper on the ring, just to become immortal, the second guy is just wanting to become a rock star, the third guy is dreaming probably of a better world, trying to bring down pollution with a bowling ball... and I guess the last one is every guy's dream... to find all these beautiful ladies on the road asking for a ride ;-) The copy claims: "I have a dream". Nice art and photography for Meltin Pot Jeans coming from Italy.
Client: MeltinPot Jeans
Agency: Armando Testa, Turin
Creative Director: Michele Mariani
Copywriter: Dario Digeronimo / Maria Meioli
Art Director: Luca Cortesini / Laura Sironi
Photographer: Riccardo Bagnoli
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