Dying for a cigarette!
A social anti-smoking ad for the "world no tobacco day", done in Greece. What is shown here is simply a cemetery with a small empty space between the crosses, communicating that specific area as a non smoking one (as the copy also says). Easy to understand that the rest of the people buried there, definitely were smokers! I sure would like to belong to that piece of empty space... (quitting is in my plans).
Agency: TBWA, Athens
Creative Director: Vangelis Vrouvas
Copywriter: George Loukoumis / Vassilis Kleisouras
Art Director: Christos Kliafas
Creative Director: Vangelis Vrouvas
Copywriter: George Loukoumis / Vassilis Kleisouras
Art Director: Christos Kliafas
Photographer: Hans Peter Merten - Corbis
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