Enter... (If you can find your way through)

Here is another ad again for a door lock and again done by the same agency... Ongoing in Thailand. Now I know many of you will think "oh no, another maze ad", but before you do think if you have seen something similar for a security system. ;-) After all mazes are made to make our life harder to get through someplace, so probably a door lock ad is the best use of it! If you cannot say easily what the visual is, well it is an aluminum round door handle that is sliced in the middle, letting the maze inside it show, obviously meaning how tough it is going through the doors using Skulthai United locks. You think it is too forced? I don't really think so.

Client: Skulthai United Locks
Agency: Ongoing, Bangkok
Creative Directors: Pijarinee Kamolyabutr / Theerapol Koomsorn
Copywriter: Taveewong Prasopsan
Art Director: Tara Deetae

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