Golf RSI :-)

Audi ads have got us used to this style of advertising. They often show a symbolic visual of four rings referred to their logo, like the way these four golf balls are in a row, wanting to talk about how fast the car goes, probably like the VW Golf RSI Powered by Audi. The idea here is not so great I guess, but the concept comes out rather nice. The copy claims: "Golf powered by Audi. Audi quattro cup 2008."

Client: Audi
Agency: DDB, Milan
Creative Director: Vicky Gitto
Copywriter: Vicky Gitto
Art Director: Hugo Gallardo

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