House-Saver

"Expensive. . . for many reasons", is the copy written in this ad made in Thailand. The visual has a door handle-lock with a tag on it showing its price and also how much you save, mentioned on it... What they mean by "save" is not the price from another lock, but all the items you can keep in your home safe, without worrying that someone can steal them! Simple as that but giving the message well.

Client: Schlage
Agent: Ongoing, Bangkok
Creative Director: Pijarinee Kamolyabutr / Theerapol Koomsorn
Art Director: Wasin Pothikasem

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