We have seen these sort of concepts about original parts or original services more than often as i have mentioned before. Usually these ads show a mixture of two different things that just don't fit together, but this one here is certainly different. By showing some bad results from people that had plastic surgeries, they are telling us that only the creators of a product know how to fix it properly. Maybe meaning god in these examples (I don't think it means the parents) ;-) The copy reads exactly: "If it's not fixed by the one who made it, it probably won't work. Nobody knows better your Chevrolet than its creators." Good visual work and idea coming from Argentina.
Agency: McCann Erickson, Buenos Aires
Creative Director: Papon Ricciarelli / Chavo Demilio
Copywriter: Rodrigo Polignano
Art Director: Mariano Legname
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