No need to get "Nailed"

Simple as can be but with a very good idea in it, coming not very far from here... just a couple of blocks around, from our next door country Serbia :-) What we see here is a nail on the wall (quite simple)... now to be sure we won't get mixed up trying to figure out why this is so special, the other half piece of the nail (that we don't see and think it is inside the wall) is shown on the bottom right of the ad, next to the logo. Easily that way, we can come to the conclusion that the nail is not actually "nailed" in the wall, but glued on it! Works fine, giving the impression that although the surface glued is small, it looks very strong, since somebody's gonna hang something heavy on it. Good work Djordje, I like it :-)

Client: Pattex Glue
Agency: Incognito, Belgrade
Art Director: Djordje Djukanovic

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