A users best friend...

Copy: "If Formula One were a PC. Macs never require pit stops. No rebooting, no hassles and no hiccups when connecting new peripherals. No pain. More gain with Mac."

Copy: "If your girlfriend were a PC. A Mac turns heads for the right reasons. Sculpted surfaces, gorgeous graphics - it's always perfect eye candy. No pain. More gain with Mac."

Copy: "If your pet were a PC. You'll never have to train a Mac to give you the right kind of leg up with an OS upgrade. No pain. More gain with Mac."

I was surprised to see a new "print" ad campaign for Apple (Not really used to them). This is a different approach to the "I am a mac" campaign, this time done in Dubai. I like the design that seems to be following the minimal Mac style (although more fresh). A bit aggressive? I don't really know, but it sure is teasing. Can't say if it will work either, but I will totally agree with the copy used... everything goes smooth, easy and "noiseless" (I'm sure all you mac users understand that). I like it, Thanks San for Sharing it :-)
Via: www.uglydoggy.com

Client: IMC ME / Apple
Agency: Intermarkets, Dubai
Creative Director: Clive Sorel

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