Danger... "Wet" Floor ;-)

A "made in Greece" print ad for World Aids Day. The idea is very good... Get rid of the grim reaper by using protection and save your life. I like very much the "underground" scenery and the whole visual structure (nice illustration also). A small touch of black humor that makes you smile and think at the same time.

Client: World AIDS Day
Agency: Cream, Athens
Creative Director: Fotis Georgiou
Copywriter: Alex Esslin
Art Director: Filimonas Triantafyllou
Illustrator: Fivebluewishes

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