Wednesday, March 12, 2008

Faking it...

Nova is a pay TV provider via satellite, in Greece. This campaign here was launched to promote the covering of the Oscar awards. I believe it's successful because not only it shows directly what it should be using a good sense of humor, but also uses 3 different themes of what customers are really interested in seeing and paying for... politics, sex and sports. The copy written here and translated reads: "A lot of people act. Only one will be awarded. Oscars only on NOVA." I admit I'm not impressed from the art direction, but as I said, the idea shown here is not bad at all.

Client: Multichoice Hellas S.A. / Nova
Agency: Spot JWT, Athens
Creative Director: Lazaros Evmorfias
Copywriter: Aliki Hiladaki
Art Director: Giannis Hatzihristou

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