Tuesday, April 15, 2008

Mirror mirror on the wall, who's the drunkest of them all?

Lowe Bull in South Africa, created a "propaganda" poster for Russian Bear Vodka that was placed on the walls facing bathroom mirrors in pubs and clubs. At first glance, the writing appeared to be in Cyrillic Alphabet (probably meaning nothing), but when looked at through the mirror, the letters reversed to read in plain English: Real "Men Don't Drink and Drive." A nice sort of a mirror game, that can surprise somebody when first seen, probably making him think he drank too much ;-)
Simple and effective creative method, for a social interest message.

Client: Russian Bear Vodka
Agency: Lowe Bull, Cape Town
Creative Director: Alistair Morgan / Kirk Gainsford
Copywriter: Simon Lotze
Art Director: Brian Bainbridge
Illustrator: Brian Bainbridge
Photographer: Cameron Watson

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Morgan Coudray said...

I love the concept! I think it would work particularly well in small communities where word-of-mouth can be spread very very quickly!
Rock on

Anonymous said...

Anyone catch the Bicardi logo in his t-shirt? Bold, huh?