Tuesday, April 15, 2008

On your mark, get set...Go!

This is something I don't remember seeing before. Looks like a "one of a kind" car model campaign. It might look a bit hard to get at first, but if you take a couple of minutes you will understand what it's all about. The ads shown here are simply talking about "fast reaction", comparing it of course to the Peugeot 207 car. Making these animals scared, has a result of fast acceleration. It might also look a bit cruel, but despite that, it can seem funny. The ads work... I am sure the acceleration imagined here will be pretty fast, if the animals won't instantly drop dead from a heart attack first! Nice work from Chile :-)

Peugeot 207
Agency: Euro RSCG, Santiago
Creative Director: Rodrigo Bravo
Copywriter: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Illustrator: Chamo
Photographer: Juan Pablo Montalva

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