Thursday, April 24, 2008

Simple Simon Says...



Kids watch and do exactly what grown ups do. This is the meaning of this anti-smoking campaign, that I find so correct! The copy seems plenty, but it's worth reading it, for understanding the children's point of view about this topic. Illustrations look beautiful and so does the whole concept. I liked it alot.

Client: Friends of Cancer Patients
Agency: Saatchi & Saatchi, Amsterdam
Creative Director: Magnus Olsson
Copywriter: Avinash Sampath / Tim Bishop
Art Director: Tim Bishop
Retoucher: Jeroen Wartenbergh
Illustrator: Gregory Ferrand

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