Monday, April 14, 2008

Think Big

Nice visuals for Sony Microvault Tiny 4GB Memory Card done in Dubai. We all have seen this concept before I guess, big stuff fitting in small packs, But i like the clearness of these ads here and the exaggeration that this campaign shows! By using an egg, a jelly beans pack and a banana, the concept talks about how many and how huge things can easily fit in a tiny-small Sony memory card. The copy still remains the same as it is for all the Sony products: "Like no other".

Client: Sony Microvault Tiny 4GB
Agency: Fortune Promoseven, Dubai
Creative Director: Vincent Fichard
Copywriter: Vincent Fichard
Art Director: Matthew Jones
Photographer: Adam Browninghill

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