Thursday, April 24, 2008

Wild ride

An Ad made in Mexico for Jeep. It was done to promote the Jeep camp, where test rides were taking place in real nature conditions. It took me a while to understand though that the three parrots represent the three colors of the traffic lights! Nice thinking but it looks a bit "hard to get" in my opinion... and without the explanation above, maybe it did need a test-ride text after all.

Client: Jeep
Agency: BBDO, Mexico
Creative Director: Ruben Rocha / Agustin Esteban
Copywriter: Omar Sanchez / Diego Gonzalez
Art Director: Antonio Cue / Agustin Esteban

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