Wild ride

An Ad made in Mexico for Jeep. It was done to promote the Jeep camp, where test rides were taking place in real nature conditions. It took me a while to understand though that the three parrots represent the three colors of the traffic lights! Nice thinking but it looks a bit "hard to get" in my opinion... and without the explanation above, maybe it did need a test-ride text after all.

Client: Jeep
Agency: BBDO, Mexico
Creative Director: Ruben Rocha / Agustin Esteban
Copywriter: Omar Sanchez / Diego Gonzalez
Art Director: Antonio Cue / Agustin Esteban

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