I loved the art direction and the simple idea hidden in these Matchbox ads. What could be more direct than this? Kids that play with miniature model cars, imagine that they actually drive them. A nice "easy to get" campaign, without needed to use any text except the logo.
Agency: Ogilvy & Mather, Frankfurt
Creative Director: Christian Mommertz / Sr. Stephan Vogel
Copywriter: Stefan Lenz
Art Director: Stefan Lenz / Marco Weber
Photographer: Kajetan Kandler
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