Chess Ace

Ace is a whitening product for clothes. In this ad done in Turkey we see a chess game of "stains" against white clean clothes! Looks like white wins, as the copy also tells us. Sure is a different way to show a product like this, although I'm not very sure rather I like it or not :-/ I believe it is on the border line between well done and "forced".
Client: Ace
Agency: Grey, Constantinopole
Creative Director: Engin Kafadar / Tugbay Bilbay / Ergin Binyıldız
Art Director: Dide Hersekli

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