Thursday, January 31, 2008

Lady in White

A nice visual for a toilet paper product, specially when named "Cashmere". The copy reads: "Cashmere. Now in a bathroom tissue" and the ad shows a white dress made out of toilet paper. It brings me memories from the past... when I was a kid, I remember some sort of covering for the toilet paper, that was looking like a doll wearing a dress (could be inspired by that) :-)

Client: Cashmere
Agency: St John, Toronto
Copywriter: Chris Hirsch
Art Director: Nellie Kim
Photographer: Mark Zibert

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Wednesday, January 30, 2008

How happy is that doggie in the window?

This is again one of those ads known as "a great use of media". This ad was made in France for IAMS pet food products. What looks a bit weird is that it seems it is taking place in the U.K. (at least looks like the streets of London, comparing the double decker and the black cab). A dog tail is placed on the rear wiper of the car (obviously a taxi) and is attached to the dog figure sticker, that is placed on the rear window. Makes it look exactly as it says: "Good for life", since the doggie seems to be very happy. A good thing about this concept, is that England has rather often a rainy weather :-)

Client: IAMS
Agency: Saatchi & Saatchi, Paris
Creative Director: Christophe Coffre
Copywriter: Guillaume Blanc
Art Director: Florian Roussel
Photographer: Yan Forhan

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Gone with the Hurricane!

Oglivy & Mather in Korea did this campaign for Oral-B. A different view of the "removing food" project, seen very often in advertising. This campaign comes out strong, showing tornados taking away food products, such as Meat, Fish and Vegetables. The connection here with the electric toothbrush is that it also works by spinning around and takes away everything between teeth... exactly like the effect, after Dorothy hit her heels between them in the Wizard of Oz. The copy reads: "Gone with Oral-B"

Client: Oral B
Agency: Ogilvy & Mather, Seoul
Creative Director: Yongsun Kim
Copywriter: Sunbok Lee
Art Director: Jongok Shin
Illustrator: Jinwoo Kwon

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Tuesday, January 29, 2008

Leave a light on for me

A smart way to advertise a light product in this ad, done in India for Rohan Mihira. The lamp shown in the ad is not really a lamp, it is just supposed to look as one. What is really shown here is a rounded window, letting the day light come into the bathroom. It is photographed positioned right under the shower, simply to look as if it is a lamp hanging from there! What a nice way to talk about "Homes with natural lighting" as the copy here claims.

Client: Rohan Mihira
Agency: Oglivy & Mather, Bangalore
Copywriter: Kunj Shah / Anil Thomas
Art Director: Ajesh N.
Photographer: Rocky Chandy

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Monday, January 28, 2008

Been smoking too long!

Secondhand smokers are on the worst side of the cigarette as this ad made in France tells us. A great way to show how true this is, by using the cigarette from the wrong side, explaining how that side is more dangerous for health. Looks pretty effective I must admit!

Client: Droits Des Non Fumeurs
Agency: BDDP Unlimited, Paris
Creative Director: Guillaume Ulrich Chifflot
Copywriter: Alban Coret
Art Director: Frederic Lerclerc
Photographer: Alban Coret

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Saturday, January 26, 2008


Very nice visual and illustration for Gordon's London dry Gin Ad. I like the colors and the whole art direction. The copy reads: "This is the spirit" and I guess they really caught that "spirit" in this ad. Minimal but pretty and very "Londoner" also.

Client: Gordons Gin
Agency: Leo Burnett, Athens
Creative Director: Tasos Georgiou
Illustrator: Kostas Papatheodorou

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Forever lasting fashion

Lamode fashion footwear used a bit of "black humor" on this campaign done in Dubai. By showing two dead corpses (one in a fridge and one in a coffin) wearing their shoes, they use the copy: "Last wish", just to make clear that the victims actually wanted to be buried this way with their shoes visible to everyone! Looks like they really are an everlasting fashion item! What a way to advertise a product... I'm scared away :-/

Client: Lamode
Agency: Saatchi & Saatchi, Dubai
Copywriter: Avinash Sampath
Art Director: Avinash Sampath
Illustrator: V. R. Palani
Photographer: Tejal Patni

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Thursday, January 24, 2008

Lost or Found?

Found magazine is about found notes and items. A very odd type of magazine I must say. If you don't know about it, then just have a look on their site with lots of interest things to see there, including the "find of the day"! This campaign is talking exactly about what the magazine does... three ads that show 3 different cases of notes that were written, but actually never found. As a result to that, the consequences look bad ;-) 

Client: Found Magazine
Agency: Young and Rubicam, Chicago
Creative Director: Ken Erke / Mark Figliulo / Sonya Grewal
Copywriter: Ken Erke
Art Director: Sonya Grewal

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Wednesday, January 23, 2008

Aqua fun

A nice Campaign for the biggest water park in Latin America "Beach Park" made in Brasil. I like the visuals in these ones, showing that we all are made mostly out of water (and swimming suits) :-) Looks cool, fresh and fun also.

Client: Beach Park
Agency: Verve Communications, Sao Paolo
Creative Director: Fernando Costa
Copywriter: Leonardo Goncalv
Art Director: Tulio Pinheiro
Illustrator: Adelmo Barreira

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Tuesday, January 22, 2008

Adults Only

An advertising for Durex Lubricants. Does it really work? Does it give a smile? Is it something you will remember?... The copy claims: "Durex play lubricants at", but it looks like a bit of a rough game :-/ Be careful out there...

Client: Durex
Agency: McCann Erickson, Athens
Creative Director: Anna Stilianaki
Copywriter: Michals Laios
Art Director: Popi Dimakou
Photography: Popi Dimakou

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Monday, January 21, 2008


I thought this campaign is brilliant when I saw it... Never seen similar ads for an anti-aging cream, although it really made me wonder why nobody else has done it before! Three ads, showing women (probably in 3 different countries) in their everyday life, that never actually grew up, thanks to Neostrata Anti-Aging cream :-) You can tell they are grown-up by their acts, but not by their looks ofcourse. The greatness of exaggeration :-) very nice and not forced at all.

Client: Neostrata
Agency: Lowe Porta, Santiago
Copywriter: Matias Celis / Francisco Camacho
Art Director: Eugenio Spencer
Photographer: Claudia Gacitua

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Saturday, January 19, 2008

I will survive

The TV show Survivor produced by the CBS network, used this campaign to promote what the show is really all about... "Surviving". Three ads, each one containing a different wild animal or insect, shown with a "nutrition facts" label on the lower right corner, probably to communicate the difficult situations the players of this show can be into. These animals can be seen as a sort of a food supply, for those who have no lack of food in order to survive... No other choice left, but to eat something disgusting :-/ Looks like it is easily understood how tough things will be!

Client: CBS Survivor
Agency: The Martin Agency, New York
Creative Director: Cliff Sorah
Copywriter: John Mahoney
Art Director: Cody Spinadel

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Thursday, January 17, 2008

The old Prince of Bel Air...

An Outdoor poster ad campaign, to celebrate the 50th anniversary of the Chevrolet Bel Air 1956 model in the States. This car is a dream car to me and one of my all time favourites. I just couldn't resist posting these here. I remember my next door neighbor having three of them restored in his back yard when I was a kid... all black. I used to call them Batmobiles back then :-) I found the lines very good in these 3 ads, especially the copy in the first one.

Client: Chevrolet Bel Air 50th Anniversary
Agency: Cambell Ewald, Warren / Michigan
Copywriter: Nick Marine / Jason Danielewicz / Duffy Patten
Art Director: Bob Guisgand
Photographer: James Haefner

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A Maze-ing Floss

The "maze" concept is again done plenty of times and in many ways, but not for a dental floss product. This ad coming from Serbia, shows Oral B Floss, going through the maze, meaning probably that it finds its way through the mouth. I am not sure how good it can work, cause after all floss is about removing and cleaning, but I guess you can easily get the meaning. Thanks George for sending it in.

Client: Oral B
Dental Floss
Agency: Incognito, Belgrade
Art Director: Djordje Djukanovic

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The place to be :-)

A well done campaign for the capital of Victoria state in Australia, Melbourne. A town I really loved also, since I was born and grew up there. The copy seems a bit long, but I believe is well written and worth reading. Although I feel as there could be other things also mentioned about Melbourne that could make someone want to be there (at least the way I remember them). I like the art direction also... it looks the way pure and straight advertising sometimes should look like (lately we seem to forget about that) :-)

Client: Tourism Victoria
Agency: Publicis Mojo, Melbourne
Creative Director: Darren Spiller
Copywriter: Jo Dabrowski
Art Director: Tim Forte

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Tuesday, January 15, 2008

Hang-up the line

A great "below the line" ad for Pantene done by Grey in Malaysia, Showing a hanging Girl Mobile and a window Sign, that claims "Making hair 10x stronger". The way they are made, as if they are actually hung by one single hair-line of the girls head looks amazing! It just can't be ignored without getting your attention. I'm sure some of you will say "why didn't I think of that" :-)

Client: Procter & Gamble / Pantene
Agency: Grey Worldwide, Kuala Lumpur
Creative Director: Tony Sarmiento III / Peachy Pacquing
Copywriter: Tony Sarmiento III / Lizanne Contretras - Sarmiento
Art Director: Ricki Chan / Charlise Chan / Kenneth Kuan
Photographer: Simon Upton / Jesse Choo

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Birdie nam-nam

Carib beer is one of my favorites, so I decided to post this ad for it. It shows the way the Caribbeans are supposed to do their alcohol tests after having a few of their beer. It didn't exactly make me laugh, but who am I to judge anyway?... So here it is for you to do that by yourself ;-)

Client: Carib Beer
Agency: Spot JWT, Athens
Creative Director: Kostas Niotis
Copywriter: John Tsaganellias
Art Director: Dimitris Drakatos
Illustrator: Dimitris Drakatos

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Monday, January 14, 2008

You keep me hanging on

A different and interesting ad, again from BBDO in Germany, sent by Toufic, for Mercedes Actros V8 truck. The copy claims "Faster than you think" and shows a Ferrari T-shirt hanging very tight on the string secured by plenty of pegs, so it doesn't fly away when the strong and fast Actros V8 passes by. Teasing a bit the "red horse car" it is trying to tell us how it leaves it behind, or at least that the Ferrari owner is for sure afraid of that truck somehow, not wanting to lose his shirt :-)

Client: Mercedes Benz
Agency: BBDO, Berlin
Creative Director: Armin Jochum /Toufic Beyhum
Copywriter: Armin Jochum
Art Director: Toufic Beyhum / Armin Jochum
Photographer: Tom Peschel

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Pin-up girl (& boy)

BBDO Berlin says for this ad: "A new and unique way to stand out from all the clutter ads that are found on streets and notice boards. we pinned up as many of these around the city, specifically in BIO supermarket notive boards and local parks." They also say that in a week, the clinic was fully booked for months in advance.
I have seen for sure similar ads around (with tear-off tags) but I don't remember seen one for acupuncture that was not glued or taped, but pinned.

Client: Akupunkturpraxis
Agency: BBDO, Berlin
Creative Director: Armin Jochum / Toufic Beyhum
Art Director: Toufic Beyhum / Armin Jochum

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Sunday, January 13, 2008

Sail away

A series of three outdoor print ads, released for the Greek "Mini" Ouzo drink made in the Island of "Mytilini" (actually I was there last summer). The isle of Mytilini is very famous for distributing Ouzo. The visuals look indeed very Greek, showing inside them (or through them) scenes from the sea life. The copy claims "Mini Mytilinis. The Beauty is inside it". Looks interesting, although the "inside the bottle themes" have been done before in different ways (with Smirnoff Vodka ones in my top list) :-)

Ouzo Mini
Agency: Red Cell Advetising, Athens
Creative Director: K Niotis
Copywriter: A Papatsonis
Art Director: A Klironomou

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Saturday, January 12, 2008

Take it on the run

I liked this Spanish campaign for Mercedes alot when I saw it. It is communicating to the right target group I guess. People that buy a Mercedes Benz are usually wealthy, so it is probably normal for some of them to have a personal driver (chauffeur). What this campaign for Mercedes shows, is the drivers being out of a job temporary, waiting for the boss to return. They are left alone in someplace, while the Boss (and owner of the vehicle) has taken the car for a ride by himself. He just can't resist! The art direction and photography is successful, making all that easily clear. The copy claims: "New Mercedes S-Class. Start driving again."

Client: Mercedes Benz
Agency: El Laboratorio, Madrid
Copywriter: Manuel Montes
Art Director: Mar Frutos / Chiqui Castano
Photographer: Fernando Maselli

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Friday, January 11, 2008

Born to be "strong"

To talk about a naked "muscle bike" is not very easy... especially when your biggest competitor is Harley, but this visual hear for "Suzuki Boulevard" is standing worthy next to those ones! The image of the bike shown, says it all... pure muscles for a custom styled motorcycle... making it feel strong and steady. It will sure work great among bikers (and I don't mean "sport-bikers" ofcourse) :-)

Agency: Leo Burnett, Melbourne
Copywriter: Andrew Woodhead
Art Director: Richard Walker
Photographer: Untold Images

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Sun is shining...

A "global warming" warning campaign coming from Italy, that looks much different from the usual ones that show flooded landscapes. I think the three ads here are strong enough to move you and as weird as they should be to get your attention. The visuals show what the sun can do to the planet and the creatures living on it. Baked pork, fried eggs and ready made pop-corn, straight from the sprout, are some of the results that can probably happen if we don't act fast. Nice concept indeed.

Agency: Cayenne, Milan
Creative Director: Giandomenico Puglisi / Stefano Tumiatti
Copywriter: Caterina Calabro
Art Director: Livio Gerosa
Photographer: Daniele Poli

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Thursday, January 10, 2008

Little house on the seaside

An ad for Nivea sun lotion that tells you to "Let your kids play longer." That way your kid won't make a small sand castle, but a huge sand palace, (that takes a much longer time of course), without you worrying that he or she will get a sun-burn. Let them stay longer in the sun and let them build their future living place :-) Good illustration and art direction.

Nivea Sun Lotion
Agency: TBWA\RAAD, Dubai
Creative Director: Nirmal Diwadkar
Copywriter: Sandeep Fernandes
Art Director: Daniel Djarmati
Illustrator: Platinum

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Tastes like rubber?

A Greek tricky ad that looks very ordinary, but after reading the copy, gives you a small surprise. The ad was made for La Pasteria Italian style restaurants and the copy translated to English goes like this: "93% of the people who saw this image, didn't notice that these are not pasta. Because they were looking at the sauce. La Pasteria. We are good, very good in sauces." Now if you look closer you will easily notice that these yellow things shown, that are supposed to be pasta, are nothing more than yellow rubber wrist-bands. Well I think they made their point here :-)

Client: La Pasteria
Agency: Upset S.A., Athens
Creative Director: Olga Bellou
Copywriter: Eva Kakoulidi
Art Director: Olga Bellou
Photographer: Kitao

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Wednesday, January 9, 2008

Juicy ones

A campaign made in my birth-town Melbourne :-) for 7-Eleven's new juice called "Slurpee" that contains 25% of real fruit juice. Funny looking ads, showing the effort to get the juice out of the fruits with a not so orthodox way...

Client: Slurpee Juice
Agency: Leo Burnett, Melbourne
Creative Director: Jason Williams
Copywriter: Brendan Greaney
Art Director: Richard Walker / David Ponce de Leon
Photographer: Garry Moore / Miss Bossy Boots

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