Wednesday, May 21, 2008

Flowertising

The Children's Society is a national charity driven by the belief that every child deserves a good childhood. To that end it provides vital help and understanding for those children who face the greatest danger, discrimination or disadvantage; children who are unable to find the support they need anywhere else. They unveiled the UK’s first billboard made entirely out of flowers in celebration of their garden at the RHS Chelsea Flower Show 2008 and their ongoing investigation into the state of childhood in the UK. Carrying the charity’s strap line, ‘Making Childhood Better’, the floral 20ft x 10ft ‘flowertising’ billboard is made up of 4,000 fresh roses, 1,500 fresh carnations and 1,000 chrysanthemums; contains over 102,000 petals; took over 288 hours to create and two hours to construct on site. The billboard wants to communicate that every child deserves a good childhood and that green space can play an important part in achieving this. A beautiful eye-catching surprise, reminding that summer is on its way!

Client: The Children's Society
Agency: Cake, London
Gardeners: Mick Lambert / Pat Lambert

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Chess Ace

Ace is a whitening product for clothes. In this ad done in Turkey we see a chess game of "stains" against white clean clothes! Looks like white wins, as the copy also tells us. Sure is a different way to show a product like this, although I'm not very sure rather I like it or not :-/ I believe it is on the border line between well done and "forced".
Client: Ace
Agency: Grey, Constantinopole
Creative Director: Engin Kafadar / Tugbay Bilbay / Ergin Binyıldız
Art Director: Dide Hersekli

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Wednesday, May 14, 2008

Baby you can drive my car...



I loved the art direction and the simple idea hidden in these Matchbox ads. What could be more direct than this? Kids that play with miniature model cars, imagine that they actually drive them. A nice "easy to get" campaign, without needed to use any text except the logo.

Client:
Matchbox
Agency:
Ogilvy & Mather, Frankfurt
Creative Director: Christian Mommertz / Sr. Stephan Vogel
Copywriter: Stefan Lenz
Art Director: Stefan Lenz / Marco Weber
Photographer: Kajetan Kandler

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