Thursday, June 5, 2008

Catch me if you can!

A nice concept hidden in this campaign for Live Poker Magazine. Three ads, made in France, that talk about bluffing in a sort of "impossible" way :-) I guess in Poker it is all about daring! Nice attempt to make me smile... and it did work I must say ;-)

Client: Live Poker Magazine
Agency: DDB, Paris
Creative director: Alexandre Hervé / Sylvain Thirache
Copywriter: Olivier Lefebvre
Art director: Benjamin Marchal
Photographer: David Stewart

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