Showing posts with label India. Show all posts
Showing posts with label India. Show all posts

Thursday, April 17, 2008

Mainlands or Islands?






Siju from India sent this campaign in. Not quite a "new" way of thinking I might say, as the first thing that comes to your mind after thinking "global warming" is a sinked landscape! I believe this topic is already overdone, as I can recall several showing the statue of liberty under water! "Stop global warming. Save the world from becoming an island" is what the copy on this campaign claims, showing all five mainlands of our planet, turned into Islands... I will ask now... why 5 almost same island images? it seems meaningless. I mean take these 5 images and switch them, using the copy from the other ads... any difference? Should use at least some of the mainland's characteristics to make them more unique. But I do admit, it does look interesting :-)

Client: Bhadra Communications / Public Interest
Agency: Bhadra Communications, Bangalore
Creative Director: Satya P R
Copywriter: Satya P R
Art Director: Siju S Nair

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Tuesday, January 29, 2008

Leave a light on for me

A smart way to advertise a light product in this ad, done in India for Rohan Mihira. The lamp shown in the ad is not really a lamp, it is just supposed to look as one. What is really shown here is a rounded window, letting the day light come into the bathroom. It is photographed positioned right under the shower, simply to look as if it is a lamp hanging from there! What a nice way to talk about "Homes with natural lighting" as the copy here claims.

Client: Rohan Mihira
Agency: Oglivy & Mather, Bangalore
Copywriter: Kunj Shah / Anil Thomas
Art Director: Ajesh N.
Photographer: Rocky Chandy

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Wednesday, January 9, 2008

That's what friends are for!



A campaign for Whiskas sent by Harshik from India. The copy says: "Smart cats prefer whiskas". Nice Illustrations showing how two enemies can become good friends, when the matter of food does not get between them. The hunter (cat) is also offering lunch to the all time victims, proving that Whiskas tastes much better than them, with a dedication written on them, saying they will always be friends. ;-) Not bad at all, but I'm just not sure about the use of font... maybe they're also a bit large.

Client: whiskas
Agency: Harshik Suraiya, Mumbai
Copywriter: Sangeeta Vinay
Art Director: Harshik Suraiya
Illustrator: Harshik Suraiya

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Wednesday, December 19, 2007

Red cross in a box

I found this ad's art direction very simple and beautiful. The well known "red-cross" made in a different way, by using an opened red box. What could be better for emphasizing the word "give"? The copy says: "When you give, we give." And I believe by seeing this visual all you really feel like doing is give.

Client: Red Cross
Agency: JWT, Chennai
Creative Director: Joono Simon
Copywriter: Charles Victor
Art Director: Joono Simon

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Thursday, December 6, 2007

I got the blues for you...

An ad made about global warming. The copy reads: "Global warming. If we don’t act now, the future looks blue". I actually like that line. The ad is not bad at all. It shows the planet turning blue, covered by water with no land parts at all. This is the second attempt Siju sent me and looks better than the previous in my opinion. (I was told to take the previous down, due to some technical reasons). Good thinking there, I guess it works.

Client: Public Interest
Agency: BHADRA Communications, Bangalore
Creative Director: Satya P R
Copywriter: Dominic
Art Director: Siju S Nair

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Tuesday, December 4, 2007

Sweet Life-Saver

A nice and clear visual for Zero Sweetener, done in India. The simple photography is looking light as it should. It somehow reminds me of a "Life-Savers" caramels ad, but without sugar! The copy reads: "Get saved from extra calories"... Now I'm not really sure the use of the word "save" was necessary, since the image is clear enough (felt like a repetition) . I would prefer something like "don't drown in calories" for example (at least in Greek it sounds better), but that is just a thought of mine. The fact that the life-saver represents also the number "0" is nice too. I always like minimalistic work.

Client: Zero Calorie Sweetener
Agency: Enthof Solutions, Mumbai
Creative Director: Harshik Suraiya
Copywriter: Sangeeta
Art director: Harshik Suraiya
Photographer: Nilesh Sing

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Wednesday, November 14, 2007

hide and seak :-O



I liked the simplicity and clearness in these ads for Pepsodent's Flexipic Toothbrush. The ads show a close-up of teeth with food hidden between them. The food is represented by whole animals, such as a rooster, a fish and a pig. The copy says: "The toothbrush with the toothpick. Removes hidden food." A neat campaign I believe, with very good art direction.

Client:
Pepsodent Flexipic
Agency: Lowe, Mumbai
Copywriter: Brijesh Jacob
Art Director: Virendra Vilankar / Sujit Sawant
Illustrator: Vinay Brahamania

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Monday, September 10, 2007

Children are our hope

This concept won the 2007 Young Creatives Competition, conducted by Advertising Agencies Association of India (AAAI). A simple visual showing the lines of an exercise-book, used as prison bars for a child. I suppose the concept here is that instead of going to school, kids are forced to work (like prisoners). Or maybe that the kid is using the notebook to express it's feelings?... I believe it doesn't come very clear. but in both cases you get the sad feeling. Copy reads: " Say no to child labour". Thanks Arun for sharing it.

Client: Social Service
Agency: Mudra, Chennai, TamilNadu
Creative Director: Sanjay Daiv
Copywriter: Mukund Olety
Art Director: Kapila Ramakrishnan / Arun Chakkravarthy
Illustrator: Mohan Jo Manjooran / Thiyagarajan
Photographer: Morarji Anand

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Thursday, July 26, 2007

Paint it blue

Now this a clever concept for Nerolac quick dry paint. Plain and simple but still brilliant idea. The guy painting (bad choice of color by the way for a floor) is standing on the "supposed to be" wet side... The side he is painting instead of the un-painted side, Showing this way how fast it can dry. Actually no copy needed at all, just the paint packaging. yep, good one.

Client: Nerolac Quick Dry Paints
Agency: McCann Erickson, Mumbai
Creative Director: Prasoon Joshi
Copywriter: Mahesh Parab
Art Director: Mahesh Parab
Photographer: Avadhut Hembade

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Friday, July 20, 2007

Telly behind bars

Ad for Sanyo Ultra thin and slim TV. I just don't really see the connection with the barcode, so i will try to give my explanation for it... Since the barcode has no code on it, then i guess we can start seeing it plainly as a bunch of lines (or try to). In that case the message is that it's so thin it fits between these lines. The art direction is not bad at all, but the concept needed something more i think. That copy really is just saying what you can already see, maybe it was not needed. But still there's something nice about it... guess it's the minimal visuals that i always prefer :-)

Client: Sanyo
Art Director: Siju S Nair

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Monday, July 9, 2007

Pink partner





A Condom campaign, but this time a bit different than the usuals... a condom for her mostly. What i can see that differs mostly is the way it's made. A more "female" approach to the subject. The copy is also kind of unusual for an ad like this. I'm not very sure about Indie names, but i think the creatives are men (if that is worth mentioning). Although it is about Wow, it doesn't really give that effect to me, but the choice of these two colors are nice, and suits the graphics well. You can check out Triton's website at: http://tritoncom.com.

Client: WOW - Pleasure Condoms 4 Her
Agency: Triton Communications, Bangalore
Creative Director: Satya P Ranjan
Copywriter: Satya P Ranjan
Art Director: Siju S Nair

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Saturday, July 7, 2007

I just died in your arms tonight...



A child adoption campaign, admonishing new parents that they will receive more than they can ever give by adopting a child, as the copy in these ads read. Nice visuals (seen before) but in this case i guess they fit even perfectly, showing that the kids will actually adopt them. Good one!

Client:
Indian Association for Promotion of Adoption & Child Welfare
Agency: Ogilvy & Mather, Mumbai
Creative Director: Sumanto Chattopadhyay / Rajiv Rao
Copywriter: Sumanto Chattopadhyay
Art Director: Rajiv Rao/Elizabeth Dias
Photographer: Suresh Natarajan
Retouchers: Manjunath Beleri / Uday Kinloskar

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Friday, July 6, 2007

These boots were made for working...


Many children get into their father's shoes very early (true) but in this cases, i think they don't ask for it. Help them get into school shoes instead. Donate generously. It is a shame to know that children don't get educated, what more can someone say?

Client: Childlabour, India
Agency: Triton Communications, Bangalore
Creative Director: Satya P Ranjan
Copywriter: Satya P Ranjan
Art Director: Siju S Nair
Photographer: Kumaran

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Monday, June 25, 2007

Shoot, Suck and Eat!



Kind of a daring and different advertising campaign for Latex condoms. The copy says "Whatever you do, use a condom". In the beginning they seemed weird to me, but if you take a moment to look at it, i think it's pretty easy to solve. Of course the puzzle contains the animals Ass (Donkey), Cock (Rooster) and Pussy (Cat), followed after the verbs i use in the headline... I'd like to believe that your mind didn't think of anything naughty!!!

Client:
Hindustan Latex
Agency: AMO Communications Pvt. Ltd., Mumbai
Art Director: Suneel G Katarnavare
Copywriter: Asif Amin Tibet Baqual
Illustrator: Nitin Kuwar

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Wednesday, June 20, 2007

Once there were Greenfields...

A nice concept from Reflections agency in India. A social warning about saving trees. The mirror reads " objects are closer than they appear" showing ground with no trees... You can easily guess that this disaster might happen soon!

Client: Trivandrum city Development Corporation
Agency: Reflections Advertising & Marketing / Trivandrum, Kerala
Art Director: Siju S Nair

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Tuesday, June 19, 2007

We built this city...



We built your dreams is what the copy from Veejay condominiums campaign claims. The visuals show buildings made from sound noise, cardiograph and paintbrush. Thanks Siju for sharing it.

Client: Veejay Properties
Agency: Reflections Advertising & Marketing, Trivandrum, Kerala
Copywriter: Calvin Austin
Art Director: Siju S Nair

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Tuesday, June 12, 2007

Frying (or Flying) Saucepan


It is very Usual, for the handles to break apart in the cookware first (all house wifes and cooks know that i suppose)... So, based on this fact, Prestige launched the Omega range of non-stick cookware and focused on the strong handles, Making this enormous outdoor ad, actually rest on the pan's handle, simply to show that it's "heavy duty" made. I must admit it does look strong.

Client: Prestige Omega
Agency: Mudra, Bangalore
Creative Director: Sanjay Daiv / Jagdish Acharya
Copywriter: Sumitra Sengupta
Art Director: Saurabh Doke
Photographer: Paul / Amol Nanal

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Monday, May 7, 2007

Mc Shoe-hole!

Ronald McDonald looks like he has been delivering alot lately! His feet almost got fire from walking around all day. Don't tell me this is not a nice concept for McDonald's home delivery, Made by Leo Burnett in India. Well done.

Client: McDonald's
Agency: Leo Burnett, Mumbai
Creative Director: K.V. Sridhar / Santosh Padhi
Copywriter: Santosh Padhi
Art Director: Santosh Padhi
Photographer: Sanjeev Angne
Illustrator: Bhushan Patil

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Friday, April 20, 2007

Hello? Who is it?

Spice 5900 mobile phone ad for India. With 262 thousand colors TFT display monitor. It's saying: "Stop Guessing". I like the execution here, cause first of all it is clear that you cannot see the interlocutor and secondly it is a smart way to show the color pixels.

Client: Spice Mobile
Agency: JWT, Delhi
Art Director: Anunay Rai
Copywriter: Dipankar Mukherjee
Illustrator: Achintya Biswas

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Thursday, April 19, 2007

Hide behind a bubble



Poster campaign made by McCann Erickson in Mumbai. People hiding behind a "big babol" having an advantage... nice one.

Client: Big Babol
Agency: McCann Erickson, Mumbai
Creative Director:
Prasoon Joshi



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